Citizens Advice responds to Ofwat’s final price determinations

Tom MacInnes, Director of Policy at Citizens Advice, said:

“These price rises will hit many households hard. While it’s encouraging to see help for customers increasing, the current dysfunctional approach to bill support in this industry means that people will continue to miss out.

“Ending the postcode lottery for water social tariffs - cheaper rates for those who need them -  is an essential step to shield those struggling to keep pace with rising bills. 

“We found that more than two fifths (42%) of those likely to be eligible aren’t aware that water social tariffs exist. The government and suppliers must work together to ensure that no one is missing out on the support they’re entitled to.”

[The following stats are based on Citizens Advice debt client data from October 2023 - September 2024 (a sample of 45,229 client budgets), using PR24 draft determination figures released by Ofwat in July 2024. The figures for current water poverty levels reflect existing social tariff provision, but the figures for projected water poverty levels do not reflect planned social tariff expansion.]

  • New water costs could push levels of water poverty up 55%, amongst debt clients seen by Citizens Advice, if no increase in water bills support was delivered.

  • Amongst our debt clients, the number of households in a negative budget - spending more on essential costs than they have coming in - will go up by more than 7%.

  • In four major water companies’ areas, water poverty rates are set to outstrip social tariff expansion for the debt clients seen by Citizens Advice.

    • In one example, Citizens Advice predicts a 65% increase in water poverty, set against only a 29% increase in social tariff provision.

Additional data:

The below is according to a nationally representative survey of 2,746 adults across Great Britain, conducted for Citizens Advice by Yonder Data Solutions. Fieldwork took place between 16th October and 21st October 2024: 

  • Of those who had fallen behind on their water bill in the previous 12 months, 2 in 5 were not signposted to any kind of bill support by their provider.

  • 80% of those likely eligible for water social tariff support said that they had never considered applying for one.

  • Almost half (42%) said this was because they weren't aware of water social tariffs, and 15% said they didn't know how to apply.

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Notes to editors:

  1. Citizens Advice is made up of the national charity Citizens Advice; the network of independent local Citizens Advice charities across England and Wales; the Citizens Advice consumer service; and the Witness Service.

  2. Our network of charities offers impartial advice online, over the phone, and in person, for free. 

  3. Citizens Advice helped 2.68 million people face to face, over the phone, by email and webchat in 2023-24. And we had 51.7 million visits to our website. For full service statistics see our monthly publication Advice trends.

  4. Citizens Advice service staff are supported by more than 19,000 trained volunteers, working at over 1,900 service outlets across England and Wales.

  5. Citizens Advice is the statutory consumer advocate for energy and postal markets. We provide supplier performance information to consumers and policy analysis to decision makers. 

  6. You can get consumer advice from the Citizens Advice consumer service on 0808 223 1133 or 0808 223 1144 for Welsh language speakers.